One of the biggest benefits of personal branding is flexibility. This means even if the business owner shifts the purpose of the business, there is no need for a rebrand, allowing the company to maintain its name.
Personal branding is a lifetime commitment – it takes a lot of time and effort for business owners. It requires them to build up their own credibility and visibility by becoming an expert in their field and sharing their knowledge and unique perspective through online and offline marketing on a consistent basis. This could be in the form of regularly writing blog posts about industry changes or engaging with other thought leaders to discuss relevant news topics and to bounce ideas off each other on social media.
Duration – 8 Sessions of two hours each
Timings – 5.00 PM to 7.00 PM, June’2020 Weekend Program
Training Mode – Online Blended with training & assignments. On successful completion E-certificate will be issued.
The module includes introspection of where I want to go, to what is holding me back. It also covers how I can change the perception about me with me being my authentic self.
- The ‘Ultimate Success’ Formula
- The 4 pillars of Personal Branding
- Brand Me? – What and Why
Celebrating ‘themselves’
Creating a brand statement and a brand charter - Setting Aspirations Goals
- Strategy for ABCDE of Personal Branding
- Appearance
Creating Powerful and Lasting Impressions
Working on the 5 Cs of Appearance
Power Dressing for Success
Image Makers and Breakers - Communicating my brand
Communicating with clarity and conviction - Digital
Learning the tools of presenting myself in the digital space
