The MarTech Summit Singapore

The MarTech Summit series aims to bring together the best minds in marketing technology from a range of industries through a number of diverse formats and engaging events.

Here come the 2-day flagship event of The MarTech Summit in Singapore! A brand new speakers line-up and agenda filled with panel discussions, keynote presentations, fireside chats, in-summit roundtables & more. We are splitting into tracks to deep-dive into MarTech latest trends, the power of data-driven marketing as well as customer/client digital experience! Come and join us for a learning and networking experience with the likes of CMOs, Heads, Directors, etc. Register now and get ready to take your marketing game to the next level.

The MarTech Summit Singapore will be taken place following the motto Accelerate Success with Your MarTech Stack: Leaner, Smarter & Richer. The summit will be held in person on 25 & 26 April 2023 at Raffles City Convention Centre (80 Bras Basah Road, Singapore 189560).

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Fireside Chat | [MarTech Trends] How to Innovate with Latest MarTech to Thrive in Marketing Transformation

– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world

Speakers:

Keynote Presentation | [Scalable MarTech] Navigating The MarTech Landscape

– Tips to scale your MarTech stack to weather the storm
– How to build scalable MarTech stack to fit every team and user

Speakers:

Panel Discussion | [Future of Work] The Work of Marketing: How to Transform Marketing Teams to be Future-Oriented and Digital-Ready

– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture

Panel Discussion | [Digital Transformation] How to Deal with Today’s Customers with Yesterday’s Technology

– How to gain trust and buy-in from all stakeholders on new technologies
– For the internal stakeholder, does the current legacy platforms empower them or does it restrict them in attaining the growing business needs?
– How important is it to have the best in class tech stack to stay up-to-date with the competition and the latest trends & technologies

Keynote Presentation | [Cookieless] Cookies and Cream Without the Cookies is Just…Vanilla: The Missing Ingredient for Individualisation in a Cookieless World
Are you ready for a world without cookies? Google’s decision to phase out third-party cookies by 2023 and the rise of privacy regulations have put a spotlight on data privacy and how to handle personal information.

Fireside Chat | [MarTech Integration] Less is More: How to Connect and Integrate your MarTech Stack to Fuel Marketing ROI
– How we can build a leaner MarTech Stack to boost ROI
– Successful cases of MarTech Stack/Platform Integration

Keynote Presentation | [Customer Engagement] Biggest Digital Trends that Will Help Organisations Fire Up Their Marketing and Make an Impact in 2023
Forget about business as usual. In 2023, marketers will need to decode the new rules of engagement brought on by groundbreaking new technologies and fresh platforms.

Join this presentation to explore the latest digital trends, including:
– Multi-format content and how it can be used to boost audience engagement
– The coming of age of influencer marketing
– The rise of communities and niche forums

Fireside Chat | [Brand Activation] Bring Conventional Brands to Acquire New, Profitable Customers
– How to transform and activate a brand to build new and long-lasting relationships with customers
– How to stay close to your customer with branding and its way of engagement

Keynote Presentation | [Branding Strategy] A New Era of Advertising
– How can brands reach unique audiences with unique experiences?
– Tips to help your brand break the digital clutter and own the category on Search
– Successful stories of brands that have gained an edge by doing things differently

Panel Discussion | [Revenue Generation] Relate Marketing and Sales to Customer Journey: Go Hand-in-Hand to Support Greater Sales, Profit and Cost-Effectiveness
– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– How to identify common ground for marketing and sales to improve communication and collaboration efficiency

Breakout Roundtable taking place along the main summit track @VIP Room B
13:45 – 14:45 | [Digital Media Strategies] Attention Grabbers: How Brands Drive Better Outcomes with Attention-Focused Strategies
Are you looking for a deeper dive into a particular topic led by industry experts?

Register for this breakout roundtable to discuss:
– How attention can inform planning and buying decisions to deliver media outcomes
– How to ultimately increase the effectiveness of your digital campaigns

Panel Discussion | [Marketing Metrics] How to Define Key Performing Indicators (KPI) or Objectives and Key Results (OKR) for Measuring Success Amid Uncertainties
– Why is it important to measure marketing metrics?
– What’s the best way to determine KPIs or OKRs to measure the success of your digital marketing transformation?
– Stories of how you set key marketing metrics

Panel & Roundtable Discussion | [Digital Trust] How Have You Earned Your Customer’s Digital Trust Today?
A 15-min panel discussion to set the scene followed by a 45-min facilitated roundtable discussion among the attendees (including the speakers!) in groups of 8. You will get the chance to present your table’s thoughts & key takeaways at the end of the session.

Merge the Stage & Floor! Here come the discussion points:
– How brands are focusing on respecting customer data with increasing concern by consumers
– How to turn personalised experiences as a trust multiplier
– Ways to build trust and key drivers to build a powerful data strategy

Breakout Roundtable taking place along the main summit track @VIP Room B
15:40 – 16:40 | [Digital Experience] Digital Experience Led Growth: Navigating the Future of Marketing
Register for this exclusive breakout roundtable session alongside the main track, where you’ll have the opportunity to engage with B2B Marketing leaders on a deeper level to discuss the latest trends and best practices in creating meaningful and impactful digital experiences that drive growth.

17:20 - 19:00 | Closing Remarks & Departure Networking Drinks
Grab a drink and join us for this networking session with your fellow marketers

TRACK 1: FULL POWER OF DATA
08:50 - 09:05 | Chairperson Introduction & Overview
CHAIRPERSON:

Johnny Hammond, Managing Partner, Asia Pacific, Pilot44

Panel Discussion | [Omnichannel Personalisation] How to Activate Omnichannel Personalisation to Curate New Journeys Across Multiple Channels and Touchpoints
- The data & technology to enable personalisation or personalised customer journey.
- How does implementing a personalized approach increase user engagement and drive repeat customer behaviour?

SPEAKERS:

Yadear Zhang, CRM Tech Lead, Fairprice Group

Zhiliang Li, Head of CRM, ZALORA

Puja Oberoi, Senior Vice President MarTech Lead, Citibank

Keynote Presentation | [Media Data & Insights] Unleashing the Power of Open Source Media Data for Strategic Decision Making
- How media data can inform strategic decision making at all levels of an organisation
- How to pair media data together with other forms of first party data to enable clients to see their world clearly
- How such insights can be used to identify opportunities for growth, mitigate risks, and improve overall business performance

SPEAKER:

Kelvin Koh, Managing Director, Truescope

Fireside Chat | [Customer Data] How to Validate Customer Behavioural Data to Align with Your Brand Strategy
- How to create clear recommendations from marketing analytics
- Tactics to convert data into ROI with accurate customer segmentation

SPEAKERS:

Michael Littler, Director, Global Product Marketing, Johnson Controls Hitachi

Darius Chang, Product Marketing Director, Thunes

Fireside Chat | [First-Party Data] Build a Trust-Based First-Party Data Asset to Enter the Cookiesless Future
- How to create value of your “owned” first-party data collected from different channels & build a trust-based data asset to adapt to the cookiesless future
- How to increase customer lifetime value with first-party data

SPEAKERS:

Sanjay Bakshi, Group Director, Digital & Innovation, Durapower

Sahaj Khunteta, Head of Marketing Analytics, Asia Pacific & Japan, Intel Corporation

Keynote Presentation | [Customer Data Platform] Navigating Economic Downturn with Customer Data Platforms (CDPs): Maximise Benefits and Minimise Costs for Your Business
– CDP Evaluation Framework during the economic downturn
– Tips to maximise CDP benefits
– Low-cost alternatives to CDPs

SPEAKER:

Jyot Patel, Head of Analytics & MarTech Business, Tatvic Analytics

Fireside Chat | [Marketing Analytics] Marketing: Science or Art? I - How to Integrate Siloed Data and Generate Effective Customer Segmentation
- How important is accurate customer data to curate customer journey
- Use cases of learning from data insights to know your customer

SPEAKERS:

Lynette Lee, Director, Corporate Services & Digital, Raffles Medical Group

Nekshaan Irani, Consumer Business Insights & Analytics Lead, SEAT, Haleon

Morning Speakers Q&A
In this Q&A session, attendees will have the opportunity to engage directly with our speakers and ask questions related data-driven marketing at hand.

Whether you're looking to clarify a particular point, share your own perspective, or simply learn more about the topic, this session is the perfect opportunity to engage with Data experts and peers alike.

Fireside Chat | [Data Literacy] Marketing: Science or Art? II – How to Enable Teams to Read, Communicate and Harness Data for Marketing Efficiency
- How to assess organisational data literacy
- What is your data literacy programme in the organisation?

SPEAKERS:

Sean Lam, Head of Data Science, Health Services Research, SingHealth

Anirudh Shivapuja, Vice President, MarTech, OCBC Bank

Panel & Roundtable Discussion | [Customer Privacy] How we Balance Customer Privacy and Customer Experience
A 20-min panel discussion to set the scene followed by a 55-min facilitated roundtable discussion among the attendees (including the speakers!) in groups of 8. You will get the chance to present your table's thoughts & key takeaways at the end of the session.

Merge the Stage & Floor! Here come the discussion points:
– The current state of privacy readiness in the region, and lessons learned from leading businesses adopting a test-and-learn mindset toward investments in privacy readiness
- How can we market in the era of data privacy? What are its impacts on customer engagement in your industry?
- How to acquire, engage and retain customers to accommodate these changes and drive connected customer experiences

SPEAKERS:

Gladwin Ngo, Director, Performance Marketing, Crimson Education

Dhillon Singh, Vice President, Customer Experience Management, HMI Group

TRACK 2: IT'S ALL ABOUT THE EXPERIENCE
08:50 - 09:05 | Chairperson Introduction & Overview
CHAIRPERSON:

Panel Discussion | [Marketing Ecosystem] Champion a Customer-Centric Ecosystem That Build Marketing Best Practices and Achieve High Satisfaction
- How to monetise ecosystem to acquire, reactivate & retain customers
- What are the roles of partnerships and their shared capabilities to help build the ecosystem
- Successful Stories of the relationship with your partners (e.g. agencies, vendors, external stakeholders) to bring marketing success

SPEAKERS:

Standard Chartered Bank
Khachig Kabakjian, Global Chapter Head, Real-Time Engagement, Standard Chartered Bank

SCS
Joanna Sim, Deputy Director, Digital Marketing, Digital Experience & Data Analytics, Science Centre Singapore

rentokil
Tanvi Kant-Wilson, Marketing Director (Asia Cluster), Rentokil Initial

Keynote Presentation | [CX & UX] How to Align Customer Experience (CX) & User Experience (UX) When It Comes to Customer Loyalty & Retention
- Ways to design CX Strategies & prioritising what your customers need versus what is given
- How to plan a seamless rewards experience end-to-end

SPEAKERS:

Lorraine Ng, Regional Head, Grab For Business

Fireside Chat | [Product-Led Growth] How to Optimise Customer Experience with Product-Led Growth Marketing Initiatives
- How to champion Product-Led Growth approach in marketing
- Showcasing enhanced customer experience from a product’s point of view

SPEAKERS:

wego.com
Kaushal Pilikuli, Vice President, ShopCash & Loyalty, Wego.com

GSK
Gaurav Lalwani, Global Head of Content Hub, GSK

Fireside Chat | [Sustainable Marketing] How to Reflect Sustainability through Marketing Strategies Beyond Profiting Brands
- How to avoid greenwashing in marketing strategies
- How to implement purpose-driven marketing and make your brands relevant to customers/clients
- How technology is used to help accelerate the “Connectedness” with value-driven customers?

SPEAKERS:

Donovan Chee, Head of Marketing & Communications, South East Asia, Bureau Veritas

Bonnie Chia, Head of Brand, WWF International

Keynote Presentation | [Event Marketing] Activating Events Data to Drive Revenue in New Landscape of Events
- How to create and curate events with help of events data
- Showcasing stories from successful in-person, virtual and hybrid events

SPEAKER:

Cvent
Will Kataria, Senior Director, Sales & Operations, Cvent

Fireside Chat | [User-Generated Content] How to Materialise Stronger Customer Loyalty and Retention with User-Generated Content (UGC)
- How to build relationship with the “Users” to generate relevant content
- Showcasing your UGC stories – Trade-offs, risks and impacts

SPEAKERS:

Remus Ng, Associate Director, Demand Generation, Klook

Keynote Presentation | [Visual Engagement] How to Enhance Visual Engagement through Data Driven Insights
– How data insights lead innovation to visual engagement
– The application of visuals to increase the level of engagement and brand awareness

SPEAKERS:

Kate Rourke, Head of Creative Insights, Asia Pacific, Getty Images

Kaashni Soin, Head of Singapore, Getty Images

Fireside Chat | [Influencer Marketing] Outsourcing Creativity: How to Leverage Influencer Marketing to Grow Revenue
- How to curate a successful influencer marketing strategy and campaign
- How to design and manage Influencers' content across multiple platforms, e.g. YouTube, TikTok, Facebook, Instagram, etc.

SPEAKERS:

Melanie Speet, APAC Head of Marketing & Digital, NBCUniversal

Beatriz Villamor-Webb, Head of Marketing, APAC, HyrdraFacial

Panel & Roundtable Discussion | [Social Commerce] How we Redefine Digital Experience: Your Brand Strategy in Social Commerce to Engage with Customers
A 20-min panel discussion to set the scene followed by a 55-min facilitated roundtable discussion among the attendees (including the speakers!) in groups of 8. You will get the chance to present your table's thoughts & key takeaways at the end of the session.

Merge the Stage & Floor! Here come the discussion points:
- How do your customers grow, and how does your brand grow with them in the digital acceleration era?
- How do you align between brand values & customer values?
- Successful stories of co-creating brand experience with customers

SPEAKERS & MODERATORS:

Mariam Al-Foudery, Group Chief Marketing Officer, Agility

Alfred Tay, Deputy Director, Marketing & Advocacy, National Volunteer & Philanthropy Centre (NVPC)

Tickets
Summit Pass
US$995.00

This summit is designed for senior level executives in functions such as:
Marketing & Technology | Customer Experience (CX) & Engagement | Brand Loyalty & Retention | Data & Consumer Insights | E-commerce Marketing | Digital Strategy | OmniChannel | Innovation | Social Media | Content Strategy & Storytelling | CRM | Product Marketing | Automation | Digital Transformation & Growth | Digital Experience | Information Technology | SEO & SEM

Buy Now
One Day Pass
US$595.00

This summit is designed for senior level executives in functions such as:

Marketing & Technology | Customer Experience (CX) & Engagement | Brand Loyalty & Retention | Data & Consumer Insights | E-commerce Marketing | Digital Strategy | OmniChannel | Innovation | Social Media | Content Strategy & Storytelling | CRM | Product Marketing | Automation | Digital Transformation & Growth | Digital Experience | Information Technology | SEO & SEM

Buy Now
Vendor Pass
US$2,995.00

This summit is designed for senior level executives in functions such as:

Marketing & Technology | Customer Experience (CX) & Engagement | Brand Loyalty & Retention | Data & Consumer Insights | E-commerce Marketing | Digital Strategy | OmniChannel | Innovation | Social Media | Content Strategy & Storytelling | CRM | Product Marketing | Automation | Digital Transformation & Growth | Digital Experience | Information Technology | SEO & SEM

Buy Now
FAQ

Being a successful woman in business means having the courage to own who you are, why you are doing what you do and how you can apply your vision to positively impact the world. A successful woman is confidently feminine and eager to learn and grow. She has achieved balance and perspective in all aspects of her life.

One big advantage women offer the business world and management, in particular, is that they have different sets of life and work experiences than men do and thus different perspectives. Their skills are unique as well. This leads to different opinions, different preferences and different strategies.

Women entrepreneurs often face challenges in accessing funding, feeling respected as business owners, and building a support system. To overcome these challenges, women entrepreneurs often create their own support systems, overcome their insecurities, and reach out to other women entrepreneurs.

According to the Caliper study of the Qualities that Distinguish Women Leaders, women leaders are more assertive and persuasive; have a stronger need to get things done; and are more willing to take risks than male leaders. This approach to leadership helps women better facilitate collaboration and information-sharing

To be a successful businesswoman you have to be assertive, otherwise people will not respect you. Convey assertiveness by being fearless, speaking with authority and purpose. Adopt a confident manner, deal with any criticism rationally and be calm, cool and considered.

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