Irina focuses on implementation of Blockchain technology for business and on creating awareness of the importance of the Internet of Value. Irina is the Head of Metaverse Growth at Unique Network, a NFT chain for Kusama and Polkadot. At Unique, she works as a business development lead on empowering creators and developing metaverse partnerships.
Irina is also active as a Polkadot Head Ambassador for Western Europe, Regional Co-Chair London to FIBREE (Foundation for International Blockchain and Real Estate Expertise) and a Chairperson for Global Council for The Promotion of International Trade, SDGs Global Impact Startups GCPIT UK.
Irina co-founded Design B2C in London, UK, a crypto fintech boutique advisory which focuses on DeFi, Web 3.0 services, NFT’s, and real estate tokenization. Advisory designs strategies and workshops for support real estate companies, family offices, charities, and fintech companies wanting to unleash the opportunities of the third generation blockchains and Web3 technologies.
With over 10 years of experience, she has established herself as an international business development professional in strategic partnerships, analysis of foreign markets, business planning, and go-to-market strategy design in the UK, EU, and Russia across a broad spectrum of industries.
Irina holds a BArch from the Southern Federal University in Russia and a MSc in Urban Planning and Policy Design from Politecnico di Milano, Italy.
As a Head of Metaverse Growth at Unique Network ( official exclusive tech partner for https://digitalart4climate.space/ ) I actively support SDG 13 – Climate Action. I have recently done several talks on Sustainability and NFTs. I believe that NFTs are a fundamental tool of new creative economy, and supporting sustainable growth of this new technology is fundamental for the creators, community and the planet.
