With over 20 years of experience in advisory and consulting, Dheeraj Kumar has established himself as a leader in strategic innovation, marketing strategy, business planning, digital transformation, product management, and government advisory. His expertise spans across various sectors including emerging technologies, regulatory policy, investment, vendor management, and digital literacy programs. Dheeraj has played a pivotal role in driving innovation and shaping impactful government relations initiatives across multiple industries.
Dheeraj Kumar – Strategy & Government Relations Expert
Regional Head (Marketing Strategy & Innovation)
Key Achievements & Contributions
Open Network for Digital Commerce (ONDC)
Dheeraj has led marketing and state government relations efforts for ONDC, promoting awareness and driving adoption across southern states in India. His key accomplishments include:
- Partnership & Collaboration: Successfully partnered with state governments to promote ONDC awareness programs at district levels.
- ONDC Awareness Workshops: Coordinated workshops with government entities, facilitating engagement at the principal secretary, DPITT, MD, and CXO levels.
- Stakeholder & Partnership Management: Managed relationships with key stakeholders across government bodies and network partners, including seller and buyer networks, logistics providers, and TSPs.
- Marketing Strategy Execution: Drove the onboarding of sellers, MSMEs, SHGs, and FPOs from Tier 2 and Tier 3 cities, ensuring widespread adoption of the ONDC platform across diverse industry sectors such as food & beverages, electronics, fashion, agriculture, and mobility.
- E-commerce Integration: Led the end-to-end onboarding of e-commerce platforms, identifying new market opportunities and conducting workshops to tap into untapped potential areas.
- Collaborations with Start-ups & Industry Bodies: Engaged with start-up innovators and industry bodies like KVIIB, commerce departments, and horticulture sectors to bring new sellers onto the ONDC platform.
Office of the Principal Scientific Advisor to the Government of India
In this role, Dheeraj built the national platform www.Manthan.gov.in, facilitating technical advisory and consulting services across various industry sectors. His contributions include:
- Sector Expertise: Provided consulting in sectors such as MSME, telecom, IT, supply chain, energy, agriculture, BFSI, automotive, manufacturing, water renewables, healthcare, and the environment.
- Industry-Academia Collaboration: Spearheaded the integration and user onboarding of over 200 academic institutes, along with outreach to more than 2000 industry professionals.
- Investment & Funding: Profiled top 5000 industries for funding in R&D, with a strong focus on CSR areas, contributing significantly to the growth of innovation in India.
Dheeraj Kumar’s extensive experience in strategic planning, government relations, and digital innovation makes him a crucial leader in the intersection of technology, government policy, and industry collaboration. His work has significantly contributed to advancing digital literacy, business growth, and the adoption of sustainable practices across various sectors.
