Dear Founders,
Thank you for accepting the launch Edition of the Global Founders Digital Magazine.
The love and affection showered on us by you is proof that we are on the right track.
We believe that as Founders, we have a huge responsibility toward our planet.
We are all conscious consumers, but where do we stand as founders?
Have we thought about who are going to be our consumers in 2030?
The Millenials and Gen Zs care more about sustainable buying than they care about brands.
They care more about ethics and values and expect brands and retailers to be more sustainable.
They are ready to avoid products that do not fit into their ethical and environmental standards.
Studies show they are ready to pay more for products that care for the environment than their older generations.
And more than anything, they value diversity and inclusion.
As founders, we should be aware that they will be our consumers and will be the people who will help us build our businesses in the coming years.
Being sustainable is the only way for companies aiming to have their presence in 2030.
Write to us if your business has a great sustainability story to tell. We will share it with the world.
Let us all be responsible founders.
Aparna G Kumar
EDITOR-IN-CHIEF
