Fizza is a doctoral researcher in Entrepreneurship and Innovation Management at the University of Edinburgh Business School. Currently, she is working as a Research and Teaching Assistant along with her Ph.D. studies. She has a Master’s degree with distinction in Engineering Management from the National University of Science & Technology (NUST), Pakistan, and a Bachelors’s in Electronics Engineering from Ghulam Ishaq Khan Institute (GIKI), Pakistan. Fizza has over five years of university-level teaching experience in Economics, Management, and Entrepreneurship. She also established a Technology Development and Incubation Centre in the University. She has vast experience in leading academic and administrative committees in the University. Fizza also led the Social-Entrepreneurship Change-making Institute Award Project for several years. She closely works with youth through societies and clubs for the promotion of entrepreneurial projects.
Her research focuses on whether, why, and how the entrepreneurship support model functions differently in developing entrepreneurial ecosystems and economies. Her work explores the challenges incubators and accelerators face and how do they cope with the needs of regional ecosystems within a lack of social, cultural, and material resources in a developing context. She is also working on a research program funded by UKRI and ESRC to map the Entrepreneurial Resiliency, Innovation, and change during the Covid-19 Crisis (ERICC). Some of her other research work explores the motives behind International Joint ventures.